FIFTY FIFTY, Breaking Records as K-pop Girl Group with ‘Cupid’

<FIFTY FIFTY's official instagram>

What is the secret of FIFTY FIFTY, a rookie girl group that achieved the best results in Billboard and UK Official Charts as 'the miracle of small agency idols'?

FIFTY FIFTY, a four-member girl group under Attract, has stunned the music industry by achieving the best results in Billboard and UK Official Charts as a K-pop girl group in just four months after their debut.

FIFTY FIFTY's debut single album 'The Beginning: Cupid', released in February, featured the title track 'Cupid', which entered the US Billboard main single chart 'HOT 100' at No. 100 on April 1, attracting attention. This is the fastest record for a K-pop group to enter the Billboard main chart.

'Cupid' continued to rise to No. 19 on the 'HOT 100' chart dated May 13, setting a new record for a K-pop girl group with a solo song and continuing the legend of K-pop girl groups. It also achieved the first top 10 record for a K-pop girl group in the UK Official Singles Chart 'Top 100', reaching No. 9 on the chart dated May 5.

The popularity of 'Cupid' can also be seen in the reactions of overseas TikTok users. A video of an overseas TikTok user introducing the English version of 'Cupid' as a 'Sped up' version and 'the best pre-chorus of 2023' gained popularity, and various challenges and memes emerged from it. In particular, John Cena, an American professional wrestler and actor, wearing pastel-toned clothes and dancing to a cute song, became a 'meme' among overseas fans and became a hot topic.

'Cupid' is a song that combines a minimal disco beat and a funky bass line with a retro-style melody reminiscent of chanson, creating a comfortable yet addictive song. It conveys the message of overcoming fear and changing by breaking away from Cupid, who was unconsciously dependent on him, at the moment when the girls who were passive go forward.

Producer Ahn Sung-il said, "We targeted the global market from the beginning." He said, "We focused on making content that can be listened to for a long time." He said, "That's how 'Cupid' was born, and we were able to gain popularity among overseas fans." He vowed to communicate with fans through sincere music.